Qualmac, based in Southport is a major importer of Asian foods into the Australian market. They contacted Smith Evans to design a brand and packaging system for a new range of rice based products. Sold through Aldi stores, the Mr Rice brand and packaging has been designed to be eye catching and appealing to Australian tastes. Brand development, packet design and shipping cartons all formed part of the project, which was delivered on a tight budget to an extremely high standard.