Redland Pharmaceuticals entrusted Smith Evans with the full branding and packaging design suite for their new Oral Electrolyte Solution range, Rehydraid. With a broad target audience, primarily in pharmacy, the contemporary logo and design style speaks to all, giving a professional and trustworthy aesthetic. Custom iconography clearly conveys use cases on front of pack and scientific themed graphical accents further add to credibility. A crowded market sector required careful thought be put into strong shelf presence and a colour palette that set the packs apart from the competition. The resulting brand and packaging range will ensure sales figures are well hydrated at launch.

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Branding & Digital

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