Next Generation Pet Foods, with whom Smith Evans have a long and successful design partnership, wished to move their existing pet treats range into their popular 'Evolution' range of products.

We took this opportunity to revitalise the range of products with a fresh new look, combined with a different 'box bag' packaging solution that afforded the product a premium feel as well as the ability to stand freely on shelves instead of the previous hang sell packaging type.

Since the relaunch, the product has gone from strength to strength with a much stronger shelf presence and increased sales.