Briefed to create a new brand and packaging suite for a fresh new product to Australian shelves, Low Calorie Konjac Spaghetti and Noodles.

To position the brand and appeal to a wide target audience we developed a brand name and style which conveyed the ‘healthy choice’ aspect without pigeonholing the product strictly as a ‘diet’ food. Simple yet bold photography, light and bright colours, modern typography and clearly defined product benefits ensured good standout on shelf and a successful product launch.

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