A fantastic family-run business from Mareeba, North Queensland, approached us to help develop a brand and associated material for the launch of their frozen mango treat.
We developed the name first, mango with a memorable twist. Then the italic and rounded font imparts a friendly and active character on to the brand. A colour palette inspired by the bold hues of the natural ingredient give visual impact, and finally, the accompanying photography of fresh mangoes and stylised juice splashes give the taste-buds a reason to complete the purchase. Bingo, enjoy your Zingo!