With more than 17,000 head of livestock across Australia the client had a lot riding on the success of the Wagyu beef brand Smith Evans was entrusted with creating from scratch.

Our team created the name, identity, and branding for this premium Australian Wagyu meat export brand. The exclusive nature of the brand is conveyed through use of deep black slate, gold shimmers, strong yet elegant typography and Australia’s wondrous Opal colour accents.

Material ranged from export packaging, trade literature, corporate brochure and trade show material.