A long-time and valued customer entrusted us with creating the packaging design for their delicious biltong meat snacks. "Do your thing!" they said, so do our thing we did! The pack design features a rustic wood background with eye-catching and robust burnt-in typography, flavour accented product shots, roundel call-outs and metallic foil accent colours to aid shopper selection. The overall look is premium, bold and masculine, reflective of the flavour, product type, and target audience. A successful project which resulted in strong consumer uptake across major retailers at launch.