This branding project involved naming, logo, retail packaging, and printed literature.

An LED sits atop the letter ‘i’ in the logo with its light radiating down onto the dark blue ‘LUMIGEN’. Clean and functional design reflects the utilitarian nature of the product. Clearly conveyed specs are accompanied by LED inspired graphic accents placed whimsically across the clear packaging material.

The forward leaning italic font reflects the technologically advanced nature of the product. Fliers educate consumers by utilising end-use photography and detailed specifications on the reverse.