Urangan Fisheries tasked Smith Evans with developing the brand and packaging suite for their new ‘Ocean Australia’ range of frozen seafoods.
The Australian source is highlighted through the prominent globe within the logo, which sits on a colour coded rounded rectangle, and visually appears as a seal of quality atop the packaging. The underwater background gives a sense of freshness to the pack and provides a contrasting space for the white frame to sit within. Hero photography sits on top of the white and the background seabed giving the design a 3D feel. Clear side panel window allows customers to view the product inside.