Longstanding client, Next Generation Pet Foods asked us to create an entirely new retail brand for them. The ‘Evolution’ brand is carried across sub ranges of Dental Sticks, Holistic Pet Food and Natural Treats. Dark wood gives a natural and rich vibe which is accompanied by bold and eye-catching animal photography. Raw ingredients are visually featured to give confidence in the consumer and help provide flavour differentiation. A bold colour palette and grid style boxes give a distinctive and ‘evolved’ look to the brand. Work included logo, packaging,  printed trade material.